A study of consumer passion and brand devotion.
Evaluate your product against customer needs, through standard measures and customised designs, to ensure it achieves sufficient scale and delivers repeat purchases.
Receive relevant, realistic feedback from testing exercises at the locations where consumers typically interact with your product. Online, in-home, in-hall – wherever.
Check product performance against our framework criteria. This includes rational and implicit features, targeting, tone, brand fit, comprehension speed, sustainability, distinctiveness, impact, call to action, and more.
Receive the data analysis and reporting you need to optimise products. From easy-to-read summaries and product characteristics ranked by importance to penalty analysis comparisons and peak profile analysis reports.
If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434
