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Product testing research

Develop winning products. Put them on trial with the right customers, in the right environment, using product testing market research.

Our approach

Launching a new product, or enhancing an existing one, is often an expensive and potentially risky undertaking. Getting it right can lead to sustained, profitable portfolio growth. But getting it wrong can waste precious resources, lose customers, and potentially damage your brand equity.

That’s why product testing research is so important. We have extensive experience of working with leading product manufacturers helping to launch your new product creations with confidence, ensuring you don’t alienate regular users and helping you grow penetration and repeat purchase.


New product testing

Measure consumer behaviour and understand their need states and how well products perform. Do they need improvements? Do they match consumers’ expectations for your brand?


Best-in-class testing

Prove that your product is the best one available, for selling-in or advertising claims, in-home or at a central location.


Product change testing

Will consumers notice the changes? Test and analyse the impact of tweaks – including changes to price, size, functionality or usability.


Extended placement testing

Over a longer period, in-home, understand the role of packaging, how consumers use your products, how to improve them, and much more.


e-Commerce testing

Monitor consumers’ shopping journey, see how many choose your product, and get feedback based on testing experiences replicating real websites. We combine product testing research in-home with an online shopping module.

Research benefits

Meeting customer needs

Evaluate your product against customer needs, through standard measures and customised designs, to ensure it achieves sufficient scale and delivers repeat purchases.

Testing in natural locations

Receive relevant, realistic feedback from testing exercises at the locations where consumers typically interact with your product. Online, in-home, in-hall – wherever.

Product attribute testing

Check product performance against our framework criteria. This includes rational and implicit features, targeting, tone, brand fit, comprehension speed, sustainability, distinctiveness, impact, call to action, and more.

Optimising products for market

Receive the data analysis and reporting you need to optimise products. From easy-to-read summaries and product characteristics ranked by importance to penalty analysis comparisons and peak profile analysis reports.

Research methods

Ideation & concept development

Product & service development

Concept testing

Pricing strategy

Range optimisation

Case studies

Soft drinks manufacturerAttitudes to sustainability

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Caffè NeroDelivering delight to customers

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innocent drinksProviding contextual direction

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Featured report
Eco Index 2021: Will the Covid-19 recovery be green?
Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

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BrandVue’s Most Loved FMCG Brands 2022
Savanta's latest report reveals the UK’s most loved FMCG brands of 2022 - with performance rankings from across all major categories.

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The UK's Top 100 Most Loved Brands 2022
We've canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We've used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region.

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Media campaign effectiveness
Helping you to maximize the ROI of the marketing mix through creative testing and campaign evaluation.

Download our free guide below.
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Knowledge centre

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Consumer Brands | Customer Experience | Customer journey mapping | Customer satisfaction & NPS | Health & Wellbeing | Pharma | Public & Social

Why are patient surveys important?

10 July 2024
Concept testing | Consumer Brands | Eating & Drinking | FMCG | Ideation & concept development | Pricing strategy | Product & service development | Product testing | Range optimisation | Retail environmental design | Retail Strategy | Shopper behaviour

What is pack testing market research?

10 July 2024 - by Steven Brown

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434