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Propositions & innovation that's ahead of the curve
Answer the 'Go / No Go' question with confidence
Optimise your development from concept to launch - and avoid costly mistakes.
Discover the differentiation people actually want
Understand where the gaps are, if they need to be filled, and how to position it for genuine differentiation.
Future-proof your business
Keep ahead of the curve with insights that inform and inspire the right moves in your market - helping to predict your destiny.
The commercial challenges we can help you address
Case study
Streamlining experience researchWithin the agile innovation process
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Domestic appliancesCategory & brand understanding
Providing in-depth consumer research in order to drive NPD and in-market opportunities, brand strength and positioning, and consumer targeting.
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Global insurance proposition for businesses
Our client needed to understand mid-market commercial businesses across their territories to redevelop their insurance and risk management proposition
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Understanding customer needs in financial products
Our client wanted to understand consumers’ core concerns and needs when choosing financial products, in particular protection, investments, pensions and equity release and which one are genuine drivers of brand choice.
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Oral healthcare Path-to-PurchasePath-to-Purchase
Understanding path to purchase to inform channel and marketing strategies.
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