The UK’s Most Loved Eating Out Brands 2024

By BrandVue: Savanta's market intelligence and decision-making platform

As you explore the following pages, you'll uncover a league table of the Top 100 Most Loved brands, along with insights into how the top performers secured their spots, the biggest risers—and fallers—across the leaderboard, and expert observation & analysis from our product team.

John Laughton Global Head of Vue Products 02/10/2024

From an early-morning caffeine hit to a liquid lunch at the local boozer, eating out brands can be part of our daily routines and also serve as an occasional treat.

Eating out brands are everywhere we turn, so it’s no surprise that this year’s #1 Most Loved brand remains the king of the quick service category – McDonald’s. Just like its slogan suggests, consumers are still falling head over heels for those magnificent golden arches…

Welcome back to the UK’s Most Loved Eating Out Brands 2024 – a recognition and celebration of the UK’s most emotively connected eating out brands.

In this report we reveal the Top 3 medalists across a variety of categories from coffee shops to pubs and bars – and more. We also feature a full league table of the 100 most loved brands.

The data is taken from BrandVue Eating Out: Savanta’s market intelligence and brand-tracking platform, which surveys over 96,000 consumers each year. BrandVue is the largest and most comprehensive brand, audience and customer tracker in the market. While we track over 50 metrics, the heart of this report is Brand Love. Click here to view our US report.

As you explore the following pages, you’ll uncover a league table of the Top 100 Most Loved brands, along with insights into how the top performers secured their spots, the biggest risers – and fallers – across the leaderboard, and expert observation & analysis from our product team. We take a closer look at how the coffee sector is faring: is it grounds for celebration or is trouble brewing? Starbucks appointed a new global CEO in September as their sales hit a grind, but has this been reflected in our consumer data?

We also dive into a sector many of us hold close to our hearts – pubs & bars. Wetherspoons enter the Top 20 this year, but Miller & Carter fall out of the Top 10, beckoning the question – do people need a balance between premium and price point?

This year we introduce a brand-new design, several new award categories, testimonials from BrandVue subscribers, and much more.

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