The UK's Most Loved Drinks Brands 2024

Whether it’s coffee in the morning to jump-start your day or a cold beer to round off the work week, drinks are a huge part of our personal and social routines.

The brands behind our favourite beverages shape both our habits and experiences. Coca-Cola, a name synonymous with refreshment, remains at the forefront as this year’s Most Loved brand. It seems consumers can taste the feeling.

Welcome back to The UK’s Most Loved Drinks Brands 2024 – a recognition and celebration of the UK’s most emotively connected drinks brands.

In this report, we reveal the Top 3 medalists across a variety of categories from soft drinks to spirits – and more. We also feature a full league table of the 100 most loved brands.

The data is sourced from BrandVue Drinks: Savanta’s market intelligence and brand-tracking platform, which surveys over 96,000 consumers each year. BrandVue is the largest and most comprehensive brand, audience and customer tracker in the market. While we track over 50 metrics, the heart of this report is Brand Love.

As you explore the following pages, you’ll uncover a league table of the Top 100 Most Loved brands, along with insights into how the top performers secured their spots, the biggest risers – and fallers – across the leaderboard, and expert observation & analysis from our Product team. We take a closer look at what makes a brand more likely to be loved.

We also explore differing generational love for drinks, with soft drinks feeling more love among younger consumers, and champagne and dark spirits favoured by older consumers.

This year, we introduce a brand-new design, several new award categories, testimonials from BrandVue subscribers, and much more.

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