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Savanta reveals the Top 100 Most Loved FMCG Brands of 2022

Will Blackett EVP, Consumer 14/07/2022

BrandVue’s Most Loved FMCG Brands 2022

Chocolate, crisps or ice cream? A new study of 65,000+ consumers from BrandVue reveals the most loved FMCG brands in the UK.

BrandVue’s Most Loved FMCG Brands is a recognition and celebration of the FMCG brands that are winning the hearts of UK consumers.

The report offers expert analysis on where the industry is heading and what brands can do to become more loved by consumers.

The research, which rates the Top 100 FMCG Brands according to how loved they are by consumers, includes performance rankings from across all major categories:

  • Cereal & bread
  • Chilled & frozen goods
  • Confectionary
  • Crisps & snacks
  • Food cupboard
  • Household goods
  • Ice cream
  • Non-alcoholic
  • Pets

As well as revealing The Top 100 Most Loved FMCG Brands, the report offers expert analysis on industry trends and distils the winning formula of the gold medallist brand.

The research also uncovered insights about the future of FMCG brands including purchase decision drivers of Gen Z and other important areas FMCG brands must focus on to stay relevant and competitive.

The consumer insight is drawn from the opinions of over ­­­65,000 consumers, through Savanta’s market intelligence platform, BrandVue FMCG: the largest and most comprehensive brand, audience, and customer tracking engine in the market.

Download the full report here for the Top 100 league table as well as more of the latest FMCG trends and insights.

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