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Miller & Carter is top choice for a romantic meal

Will Blackett EVP, Consumer 20/02/2020

As more than half (56%) of the nation prepares to celebrate Valentine’s Day, we looked at the data from BrandVue Eating Out to find out where people who are going out for dinner might be heading.

30% of those who are aware of the brand say they would associate it with a romantic occasion.

According to BrandVue Eating Out data the dining brand most associated with a romantic date is steakhouse Miller & Carter— with 30% of those who are aware of the brand saying they would associate it with a romantic occasion.

Taking second place in the list of most romantic restaurants is The Ivy which has successfully expanded beyond its original London site into brasseries and restaurants across the country. Making up the rest of the top five are the Italian-inspired Piccolino, another steakhouse in the form of Gaucho, as well as seafood restaurant Loch Fyne.

For those looking for a quirkier (or quieter) venue to take their partner, the dining brands least likely to be associated with romance and dating are Little Chef, Burger King and Wimpy.

BrandVue Eating Out also asks respondents which eating out brands they most think of as a place to simply “spend time with their partner”. Miller & Carter also tops the table in this regard; it’s joined in the top five by Bistrot Pierre, Cosy Club, ASK Italian and Two For One pub restaurants.

Sadly, despite its popularity overall (it came fourth in our Top 100 Most Loved Eating Out brands report) Greggs is the least likely venue people think of when it comes to spending time with their partner.

Beyond romance

For the 35% of the population who aren’t celebrating Valentine’s Day but might want to indulge anyway, the dining brands most associated with “having a treat” are dessert chain Creams Café followed by online delivery app Just Eat.

As well as tracking brand health, brand perceptions, campaign effectiveness and what drives customer satisfaction, BrandVue Eating Out monitors the individual image metrics associated with your brand. Get in touch to find out how BrandVue Eating Out can help you.

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