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Macmillan, Cancer Research UK, and Dogs Trust are UK’s most loved charities

Nicola Archer Director 25/04/2023
Macmillan, Cancer Research UK, and Dogs Trust have topped the charts as the most loved charities in the UK, according to a new study of 60,000 consumers from BrandVue Charities.

Each year Savanta’s Most Loved Charity Brands report shines a light on charities that are capturing the hearts of UK supporters.

Within the report we reveal the UK’s most charity brands–with performance rankings from across all major categories:

  • Animal welfare
  • Healthcare
  • Children & families
  • Social justice
  • Humanitarian aid & relief
  • Environmental protection
  • Disability
  • Mental Health
  • Armed Forces

The research uses BrandVue Charities, Savanta’s daily brand tracking tool, to draw insight from over 60,000 consumers across 120+ charities and then rates the Top 100 according to how loved they are by the public.

As well as revealing the UK’s most loved charities, the report includes expert analysis from our charities team on what organisations can learn from these results and where the third sector is heading.

To which brands made it to the Top 100 league table, as well as more charity trends and insights, download the free report here.

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