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User eXperience

Has Financial Services got the digital UX factor?

The financial services industry has been through a digital revolution over the past decade, led by the implementation of open banking. The usage and reliability of AI, to underpin financial decision-making and customer service solutions, have both increased dramatically and these trends look set to continue. Download our new report below, to discover how you can stay ahead in this new landscape.

Philippa Whitham Senior Director 11/05/2023

In a world where the digital user experience is becoming increasingly vital, it is essential for financial services to keep up. However, whilst mobile banking has become the norm for the vast majority of the UK population, for other financial products progress has been slower.

In March 2023, Savanta interviewed over 2,000 UK consumers, in order to understand the types of apps they are using and to look at how financial services stacks up versus other industries and to understand differences by financial product type.

Download the full report here.

For further information and insights on financial services, please get in touch. 

And for more information on Savanta’s approach to UX research click here

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Brand Development & Strategy | Business & Professional Services (B2B) | Consumer Brands | Financial Services | Product & service development

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