In a world where the digital user experience is becoming increasingly vital, it is essential for financial services to keep up. However, whilst mobile banking has become the norm for the vast majority of the UK population, for other financial products progress has been slower.
In March 2023, Savanta interviewed over 2,000 UK consumers, in order to understand the types of apps they are using and to look at how financial services stacks up versus other industries and to understand differences by financial product type.
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