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Celebrating Pride

What Pride means to Gen Z

Gen Z are starting to question the authenticity of the support shown by companies during Pride. A rainbow logo may no longer be enough to convince Gen Z that you share their values.

Josephine Hansom Managing Director, Youth 27/11/2021

Pride is an important celebration for young people, whether they’re from the LGBTQ+ community or not. It’s more than just a month of rainbows, it’s a celebration of inclusivity and love. Find out how your brand can join the celebration without being tokenistic.

Watch now: simply complete the form below to access the full video for free…


Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product) or running your own SnapMe with young people? Savanta’s youth practice have specialist youth researchers and market research tools that with help you future-proof your brand for the next generation of consumers.

Click here to discover more about how we will steer your brand to maximise your relationship with younger generations.

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Brand Development & Strategy | Communication Effectiveness & Optimisation | Education | Market understanding & opportunity | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth

Social media marketing (episode 3)

27/09/2022 - by Josephine Hansom
Brand Development & Strategy | Communication Effectiveness & Optimisation | Education | Market understanding & opportunity | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth

Banking on the next generation eBook

26/08/2022 - by Josephine Hansom
Brand Development & Strategy | Communication Effectiveness & Optimisation | Education | Market understanding & opportunity | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth

How Gen Z will change the world (vol.2)

26/07/2022 - by Josephine Hansom