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Proud to be Gen Z

What makes this generation special

Watch on demand – hear how Gen Z are trying to make the world a better place and what values they share that makes them proud to be a young person today.

Interested in seeing more youth insights? Explore our youth practice (formerly YouthSight).

Proud to be Gen Z video

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Gen Z vs. millennials

What makes Generation Z so different from their millennial predecessors? Watch the insights video and hear how their attitudes and values differ.

Gen Z and body positivity

Hear directly from young people as they talk about body image and what brands are doing right (and wrong) when promoting body positivity.

Keep plugged in to youth trends video

Keep plugged in to youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)? Find out what you need to know about Gen Z without commissioning additional research. We’ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.

Membership gives you access to:

  • Latest Gen Z insights
  • Regular webinars
  • Insight workshops

Download a brochure

Interested in more youth insights? Subscriber to State of the Youth Nation: the leading Gen Z insight tracker.

Download a brochure to find out more.


Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434