Marie Curie Retro Food Survey

Survey of British adults on behalf of Marie Curie about their favourite ‘retro’ food dish

One in three Britons say that prawn cocktail is one of their three favourite ‘retro’ foods (34%), more than any of the other options tested.
- There is a generational divide on the popularity of this option, with the over-65s twice as likely to say that this is one of their top three choices as those aged 18-24 (44% vs 22% respectively).
- Women are more likely than men to say that prawn cocktail is one of their favourite retro foods. Two in five do so (38%), compared to three in ten men (30%).

Black forest gateaux and trifle emerge as the next most popular retro dishes, and the most popular of the sweet options tested. Both are selected by three in ten British adults among their top three choices (both 30%).
- Older Britons are more likely than their younger counterparts to say that these are among their favourite retro dishes. One in three of the over 65s do so (both 33%), compared to 22% of 18-24 year olds who select black forest gateaux among their favourite of the options listed, and 21% of 18-24 year olds who select trifle.

Scampi & chips is among the top three favourite retro dishes of 27% of British adults, while the next most popular option overall is arctic roll (selected by 24% in their top three).
- A higher proportion of Britons living in England say that scampi & chips is among their favourite options (28%) than those living in Scotland (17%).
- Men are more likely than women to indicate that arctic roll is among their favourite retro foods (26% vs 22% respectively).

Of all the retro foods tested, fondue is the least popular. Approaching one in ten select it among their top three choices (8%).
- Women are twice as likely as men to say that this is one of their favourite options. 11% do so, compared to 6% of men.
- One in six Britons aged 18-24 indicate that fondue is among their favourite retro foods (16%), compared to 6% of the over 65s.

Younger British adults are twice as likely as their older counterparts to select ‘none of these’ when asked to choose their favourite from a list of retro foods. Approaching one in five 18-24 year olds do so (18%), compared to 9% of the over-65s.

Date Published: 11/11/2015

Categories: Consumer | Food and Beverage | GB | Public and communities | Third Sector

Client: Marie Curie