ComRes interviewed 2,058 GB adults online between the 5th and 7th September 2014. Data were weighted to be demographically representative of all British adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.
Date Published: 11 Sep 2014
New research conducted by ComRes on behalf of the Charities Aid Foundation shows that one in six Britons (17%) say they have taken part in the Ice Bucket Challenge – making it one of the most successful campaigns of its kind. Nearly two thirds (61%) of people reporting to donate to charity as result of the Ice Bucket Challenge say their donations are additional to the amount they usually give to charity annually. Just 14% say it will replace a donation they were planning to make to another charity this year, whilst 8% say they will decrease the amount they were planning to give to charity this year as a result of the challenge.