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Charities Aid Foundation Ice Bucket Challenge

ComRes interviewed 2,058 GB adults online between the 5th and 7th September 2014. Data were weighted to be demographically representative of all British adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.

Date Published: 11 Sep 2014


New research conducted by ComRes on behalf of the Charities Aid Foundation shows that one in six Britons (17%) say they have taken part in the Ice Bucket Challenge – making it one of the most successful campaigns of its kind. Nearly two thirds (61%) of people reporting to donate to charity as result of the Ice Bucket Challenge say their donations are additional to the amount they usually give to charity annually. Just 14% say it will replace a donation they were planning to make to another charity this year, whilst 8% say they will decrease the amount they were planning to give to charity this year as a result of the challenge.