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Health, wellness and body image

Gen Z's view on body positivity

Watch on demand – Gen Z have a holistic approach to health and are less tolerant of implicit fat shaming. But, many brands are still falling victim to underrepresentation in their marcomms. Hear advice from our young panellists on what brands must do when promoting body positivity.

Interested in seeing more youth insights? Explore our youth practice (formerly YouthSight).

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Keep plugged in to youth trends video

Keep plugged in to youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)? Find out what you need to know about Gen Z without commissioning additional research. We’ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.

Membership gives you access to:

  • Latest Gen Z insights
  • Regular webinars
  • Insight workshops

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Interested in more youth insights? Subscriber to State of the Youth Nation: the leading Gen Z insight tracker.

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If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434