Grocery Eye

Q1 2026

Grocery Eye has been providing the grocery and retail industry with a snapshot of consumer attitudes across the UK for over ten years.

But from this edition onwards, we're going global – hearing from consumers across the UK, Europe and North America to answer the question: What are the big signals shaping grocery today?

Julie Vigne Senior Director 18/05/2026

Our first global edition of the Grocery Eye report is here!

This quarter’s report explores consumer behaviour and attitudes across the UK, Europe and North America for the very first time, providing a rich view of the shared pressures facing shoppers today as well as the nuanced differences that brands and retailers should pay attention to. We also shine a spotlight on healthy eating – a topic impacting every market.

Our latest findings show that price remains the biggest factor shaping grocery decisions, while value continues to be critical to shoppers. The report also reveals that definitions of “healthy” are flexible, shaped by both region and generation, with priorities differing across markets.

This Grocery Eye report dives into:

The latest grocery shopper attitudes and behaviours across the UK, Europe and North America
The factors that continue to shape consumer purchasing decisions
Actionable insights for brands and retailers looking to influence choice, drive growth and stay relevant.

Ready to turn consumer insights into competitive advantage? Get the full report now.