Behavioral research

Humans are complicated. What we say and what we do are often at odds – our decisions and perceptions can be irrational. But how can you increase awareness, satisfaction, conversions, and growth when customers’ actions are so hard to predict?

Our behavioral insights ensure that tactics and recommendations are effective and relevant. They’re grounded in people’s real lives and their underlying attitudes. Typical market research services will tell you what people think. To make better decisions, it’s important to go a step further and understand how people think. In our behavioral toolkit, you’ll find:

• Ethnography and unobtrusive observations
• Implicit brand associations
• Implicit conjoint and trade-off analysis
• Priming
• Psychometric and biometric analysis
• Web-alongs, shop-alongs, and much more

We want you to increase ROI with effective communications and initiatives – informed by true user behavior and mindsets.