Business to Business brands

If you’re looking to build and maintain a strong brand, you need to identify your optimal brand positioning. A position that’s compelling, differentiated and credible. Through our B2B market research, we offer comprehensive assessment of the market and existing brand equity. Track brand performance over time to monitor shifting brand perceptions and evolve your strategy. Uncover how your brand is currently perceived. Close the gap between your ideal brand positioning and your current reality.

Managing a portfolio of brands? With differing levels of awareness and perceptions, this can be challenging. Uncover and quantify how each of your brands are performing with our robust advice on the best way to maximize brand value.

A strong brand = growth and loyalty. Is your brand thriving or burning out? We help quantify every aspect of your brand’s health – from awareness and consideration to performance and uniqueness in the market. Find out how your brand is perceived versus the competition with robust B2B research.

To stay one step ahead, it’s vital to measure and monitor marketing strategy effectiveness and whether shifting brand perceptions align to long-term goals. It’s all about improving targeting and cut-through. Brand tracking allows you to benchmark your brand’s strength in a competitive context and set targets for brand growth.

Craft compelling thought leadership material that prompts deep thinking by following Savanta’s Seven Rs. We can help you develop compelling, engaging and channel-ready content, powered by strong research, evidence and storytelling.

Test the exposure and attention given to your creative, as well as the appeal, understanding and credibility of your materials. Pre- and post-launch testing will identify you’re the impact of your creative concepts.

Identify the optimum marketing channels and messages for your products and service, from generating concepts through to prioritization and refinement of creative routes.

Measuring the impact of campaigns not only helps you understand how your campaigns are performing, but it also drives refinement and proves ongoing return on investment.

What is the profile of your key buyers? The size of the market? Key segments? Growth patterns? We can define all this – and calculate your market share relative to competitors. It’s time to harness the biggest opportunities in the market.

Looking to reveal the ideal go-to-market propositions for each of your segments and communicate them internally for maximum engagement? We identify customer or market segments based on behaviors, attitudes or needs, and size the opportunity with each segment.

All individuals, markets and businesses are unique. There is no single buying journey. Map the typical customer experience for your target audience, critical steps, influencers, channels and messages. Uncover the true drivers of choice.

Based on B2B market research experience designing win/loss audits, we’ll help you dissect lost opportunities to see what went wrong. And explore won opportunities to identify key reasons for success. Our clear recommendations will increase your future win rate.

Bring new ideas to market! But not just any idea… the ones that put customer insight at the heart of your product and concept development. Enhance your current portfolio and identify unmet needs or facilitate co-creation with customers or prospects.

Want to ensure your next product or service flies? No problem. We can help by identifying unmet needs, co-creating new solutions, and testing and refining existing late-stage concepts. We’ll recommend changes, enhancements, and guide your marketing communications strategy.

Identify the optimal pricing model for your customers and prospects, the level of price sensitivity, and how adoption will change in response to pricing shifts. Find out what drives a price premium? And pinpoint the specific price-point to maximize returns.

Net promoter score is not just an arbitrary figure. Satisfied customers both continue to buy and recommend you to others. Let’s delve into the current levels of loyalty in your customer base. Find out how you perform against the competition. And unearth the key drivers of customer satisfaction, loyalty and retention.

Delivering value to diverse groups of stakeholders is challenging. We can help you understand your reputation across a breadth of stakeholder audiences, and guide communications, policy and positioning for each one.

Employees are the lifeblood of any business. At best, happy employees deliver performance, innovation and customer delight. At worse, unhappy employees can stifle growth, block progress and lose business. Uncover the key drivers of employee satisfaction for your business, and measure engagement, motivation and loyalty. We’ll share recommendations on how to boost retention and increase employee advocacy.