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Payment processing company

Addressing unmet needs

The client is among the top payment processing companies in America.

The client is among the top payment processing companies in America.

The Challenge

Our client has helped thousands of  businesses process credit payments but was looking to venture into other services for small businesses.

To do so, they wanted to understand what small businesses needed and how to help.

Our approach

Savanta designed and conducted a robust survey of 1,000 American business owners who use credit technology.

We dove deep into their financial services experience and their need for new technologies to help their business perform better.

The outcome

Based on this research, the client launched a new product in late 2020 to address unmet needs of small businesses.

The product works with existing financial institutions to make payment processing more clear and give businesses immediate access to their cash flow information in an interactive dashboard.

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Audience Access | Consumer Brands | Data analysis & visualisation | Data collection | Data collection & analysis | Financial Services | Survey design | Survey programming and hosting | Technology & Telecoms | Thought leadership

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