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Voting intention research

How do you get a reliable read on the attitudes of an increasingly volatile and politically promiscuous public? Our voting intention research will help you accurately predict the future.

Our approach

It’s a rare piece of research where survey results are pitted against real-life results, so it’s vital that the data is reliable. Therefore, accuracy and transparency are crucial in any voting intention work.

As a member of the British Polling Council, we’re committed to the highest levels of quality. Voting intention research does exactly what it says on the tin – it assesses how the population would vote at an election.

Our methods are constantly evolving and under review - our approach has been developed and refined over the last decade. We’ve recorded very accurate results at several general elections and at other devolved elections or referendums.

Our expert political team will add voting intention questions to any survey, or run a bespoke one for you. With our specialist consultancy service, we can help generate coverage and reaction, leveraging our extensive list of media contacts.

Research benefits

Forecasting elections

We have extensive experience of polling in the UK, Scotland, Wales, London, and Canada – including general elections, referendums, and presidential races.

Learning how people will vote

We have a strong track record for accurate results, thanks to our techniques and approach to questioning – refined and developed over many years.

Informing and inspiring – fast

Receive rapid results that will help your business – or audiences – react to a fast-moving political and social landscape before it’s too late.


Identifying objectives

Tell us your needs – we’ll propose the best research approach to achieve your goals, no matter how urgent.


Designing a bespoke project

We’ll design a research process and line of questioning, tailored to deliver the insights you need.


Running fieldwork

Let us take care of the fieldwork – we ensure that all practices are best-in-class.


Analysing results and reporting

Receive headlines, detailed reports, and recommendations on how to implement the findings.


Providing aftercare

Any follow-up questions? Want some advice? Come back to us anytime for more answers or guidance. We can advise on how to maximise ROI, whether you’re publishing externally or internally.

Research methods

Polling & fast surveys

Polling & fast surveys

Opinion Polling

Opinion Polling

Fast Surveys

Fast Surveys

Public Omnibus

Public Omnibus

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434