Principles for packaging success

Packaging design and messaging play a key role in how consumers engage with your brand.

With purchase decision-making often driven in store and at fixture, optimising your packaging design to ensure stand out and maximise conversion is vital. You know this and our goal is to provide principles to optimise performance of your packaging.

So, what can we tell you that you don’t know? Our guide Principles for packaging success shares…

• The seven packaging principles
• Pack design by shopper buying modes
• The importance of visuals, colour and shape (plus the 20-10-5 test)
• The Rule of 3
• and more…

Ready to download:
And ready to optimise your packaging design and improve your sales through thoughtful research?
Download our guide here:

Watch our latest webinar:
In our latest session Mark Pingol, SVP Behavioural at Savanta, and Mike Moussallem, President of Explorer Research expose the secrets to creating powerful packaging design, as they move beyond basic comparisons and dive into what truly makes powerful packaging. Watch the recording here.

Why not get in contact:
Speak to our team today about your packaging goals for the future. We are always available to discuss any challenges or priorities you may have.