Our latest Consumer Compass Europe report is here.
With much uncertainty about what 2025 will bring, consumer confidence across the EU remains extremely fragile and people are telling us household budgets remain tight, with predicted spend in negative territory across sectors.
This makes value for money a key battleground for brands as we head further into 2025.
So, how can brands win on value for money? Spoiler alert: It’s not just about price.
Our latest Consumer Compass report dives into the nuances of value perceptions and shows how the likes of Amazon, Lidl, and Tesco are each nailing it in their own way.
We run this study every quarter, and survey 3,500 consumers across nine countries in Europe. We examine their economic confidence and spending habits to see how they’re changing period-on-period. This includes current vs. future spend, disposable income, areas of spend, purchase drivers, and much more.
Check out some of the key findings by downloading the latest report.
