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Cuts Index Poll for ITV News

A tracking public opinion poll on behalf of ITV News.

Date Published: 14 Feb 2011

Categories: Economy | Politics | Public and communities | UK


A ComRes poll for ITV News shows that consumer spending is set to hit the buffers in 2011

The fifth installment of the Cuts Index, conducted by ComRes and to be broadcast on ITV News at Ten, will show that after a tough Christmas on the High Street the public is ready to further tighten its belts.  50% of the public say they will spend less this year compared to last, with just 6% saying they will spend more.

When asked if the household budget will be tighter this year, 75% said yes, with just 15% saying no. Asked if the VAT increase is a reason to spend less, 52% said yes but 29% said it wouldn’t affect spending plans.

Asked about the state of the UK economy, 48% said they think the economy has got worse in the last three months, an increase from 36% in December. Just 20% of the public said they think the economy will get better, compared to 26% saying this in December.

35% said that that the Coalition Government is good for Britain, down from 44% when asked the same question in October. This compares to 42% saying that the Coalition is bad for Britain, up from 26% in October.

The findings of this fifth installment of the Cuts Index will be broadcast on ITV News at Ten on 14th January.

Continuous polling by ComRes will take place over the next 12 months to chart the public’s views on these topics of the coalition, financial wellbeing, public services and personal happiness as austerity measures start to bite.

ComRes interviewed 2,013 GB adults online between 7th and 9th January 2011.  Data were weighted to be demographically representative of all GB adults. ComRes is a member of the British Polling Council and abides by its rules.

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