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Circle Housing Group Cost of Christmas Poll

ComRes interviewed 2075 GB adults online between the 22nd and 24th November 2013. Data were weighted to be representative of all GB adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.

Date Published: 10 Dec 2013

Categories: Energy | Public and communities | Social | UK


2.5 million British adults will borrow this Christmas just to heat their homes – as energy price hikes start to bite

Two and a half million British adults say that they will take out loans to keep their homes heated over Christmas, a new poll has revealed


The survey by Circle Housing, one of the UK’s largest providers of affordable housing, has found that around 7 million (15%) British adults plan to take out a loan over the festive period to cover extra costs at Christmas this year.


More than a third of borrowers (35%) anticipate using loans just to pay their winter energy bills and around four million people – or three fifths (57%) – think that they will need help just to put festive food on the table.   


These alarming findings come as gas and electricity price hikes start to hit consumers who are already struggling to deal with spiraling food bills.


Worryingly, one in twenty (5%) borrowers plan to use a payday loan and nearly 150,000 British adults - or 2% - say that they will go to an unofficial lender or loan shark. 

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