We’re delighted to announce the first of several high profile appointments today, with Nick Baker and Vin DeRobertis joining Savanta to head up our UK and Americas businesses respectively.
Savanta was born when four specialist agencies – Morar HPI, VIGA, Circle and Charterhouse – joined forces to offer big agency benefits, whilst retaining a refreshingly boutique mindset. Prior to leading one of these agencies, Morar HPI, Nick was Managing Director of Verve and CEO of Quadrangle.
Among other positions, Baker sits on the board of the Market Research Society, as well as chairing its Delphi group thinktank. He is also a non-executive with Severn Trent Water’s customer challenge group.
Discussing his new role, Nick says: “My whole career has been about changing perceptions of research. Too often businesses see the research industry as academic, stuffy and lacking business nous. That’s simply not true. Insight is fundamental to business success and good insight gives clear commercial direction in an engaging way – it fuels better decision making. When I saw what Savanta was doing and how they’ve put this idea at their very core, I knew I had to be a part of it.”
The Americas are also central to Savanta’s plans, with revenues in the region having grown rapidly in the last two years. “Our clients in North America know us for data collection expertise, but with Savanta we can offer that and so much more” comments Vin.
We now have a truly end-to-end offering and can meet any research need, anywhere. That takes the scale of something like Savanta and what’s so exciting is that we’re coupling that with the high service levels and deep expertise you’d expect from a more ‘boutique’ outfit.”