Public Sector market research

How can you deliver value and have the most impact with the resources available? It’s imperative that public sector organisations are able to identify – and even anticipate – macro and micro societal changes to adapt and respond quickly.

Olly Wright. Head of Public & Corporate.

Oliver Wright Head of Public & Corporate Contact us

Overview

Public sector organisations face ongoing challenges to respond to change and future-proof their organisations. Not only must you adapt to societal change, you must also invest in leadership and infrastructure to deliver value for money.

We’ll provide the evidence required to make strategic and tactical decisions, with public sector research to help you understand where to focus, what to prioritise, and where to invest your efforts.

Our expertise informs public sector communications strategies, builds stakeholder relationships, and shapes policy development.

How we help

Bespoke, considered and sympathetic; as trusted advisors to the public sector, we work across a range of issues, with a range of vulnerable and minority groups.

Understand changing needs

Gain a deep understanding of the changing needs of your beneficiaries to ensure your policies reflect this. Learn how macro and micro factors impact the services that are most needed. And deliver them with maximum impact.

Optimise the impact of your message

If you seek to influence attitudes or behaviours, we’ll help frame your message to deeply resonate with your target audiences. We’ll balance this with the right formats and channels to give your message the most impact.

Evaluate your services and campaigns

Evaluate the initiatives you’ve delivered and the campaigns you’ve run, identify their relative strengths and weaknesses, and continually improve your efficacy and SROI.

Strengthen relationships with partners and stakeholders

Ensure your strategic priorities are aligned with those of your stakeholders, understand how you are perceived by them, and how you can continue to strengthen these important relationships.

Featured report

Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours

Our latest report helps brands overcome the many roadblocks to a sustainable future - through the power of audience insight. As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviours to be adopted across society, particularly when it comes to consumer choices

Learn More

Understanding local opinions

Discover how effective community engagement and planning helps necessitate understand the views of local residents and businesses.

Download our guide below

Learn More