Audience market segmentation | Behavioural | Fashion & Beauty | HNWI | Luxury | Market understanding & opportunity | MillionaireVue | Qualitative | Quantitative | Research Methods | Wealth Management
Olly Warren
Account Director
09/22/2023
In the fast-paced world of business, understanding your target audience is the key to success.
Here’s why you need to pay attention to quality samples with niche audiences:
- Real people, real insights: we know you want authentic opinions, not fake ones. Quality samples mean we connect you with real people from your target market, sharing their genuine thoughts and preferences.
- Hitting the bullseye: why waste time and money on marketing that misses the mark? With niche audience insights, you’ll be armed with laser-targeted knowledge to capture your audience’s hearts.
So, how do we do it?
- Trusted expertise: our team spent more than 20 years speaking to wealthy audiences. We’ve got the experience and the know-how to get you the audience you are looking for.
- Reputable partnerships: we work with the best panels and partners, keeping our finger on the pulse of wealthy audiences. You’ll have access to real people, not random data.
- Casting a wide net: we don’t rely on a single channel. We use a mix of smart recruitment methods, both online and offline, to find your audience wherever they are.
- Getting it right: our multi-stage verification processes are designed to make sure we’re talking to the right people, saving you time and effort. We use both technology and human knowledge combined with expertise within categories and audiences to verify each individual.
With our quality samples and niche audience insights, you’ll be equipped to make smart, informed decisions that set you apart from the competition.
Interested in learning more about our work in Wealth & Luxury? Visit our Wealth & Luxury and Wealth Management pages for more information or contact us directly.
Further reading:
- Understanding and targeting future wealth: a crucial step in wealth management
- How to include wealthy audiences in your brand health studies
- UK High Net Worth confidence continues to slowly improve
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