Track and share your brand work. Understand your sector, beyond your brand. Who’s in growth or decline? What are the key trends? Where are your opportunities and threats?
Understand your current and future prospects. What makes your brand unique to them? Identify demographics, media consumption, content types, social media usage, hobbies and interests.
Prove business value to internal and external stakeholders. Plot where you and your competitors are positioned in the market. Measure brand perceptions, awareness, familiarity, advantage, brand affinity and image.
Track saliency measures in-line with activity. If and how is your brand being heard or seen? How are brand perceptions shifting? Demonstrate value of media spend by tracking positive (and negative) buzz, advertising awareness, and spontaneous awareness.
Unearth what your prospects want and who is currently serving them. Identify opportunities to drive efficiency in your customer journey through adoption funnel analysis, brand mapping and the brands they aspire to work with.
