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Corporate reputation research

Track, understand, and optimize your brand’s reputation. Our market research services can support your corporate reputation management strategy – whatever your organization’s shape or size.

Our approach

The stakes are high when it comes to corporate reputation. Always assume your customers or clients will come to you armed with assumptions and conclusions – from their own research, or prior impressions. Whether your corporate reputation is favorable or requires improvement, it’s critical to understand the reasons why. That’s where we come in; poised to help inform your strategy. There is no one-size-fits-all approach to understanding corporate reputation management. Every market research project we run is bespoke.

We create reputational baselines for measuring perceptions over time. We use insights and data to determine how to navigate or respond to a crisis. And we help you understand how to improve your reputation. We provide ongoing brand tracking for iconic global financial institutions, pioneering tech firms, global media companies, industry-leading telcos, and more!

We’ll help you navigate this new world and see how it’s connected to commercial performance – whether your category is stable, or its rules are rewritten daily.


Understanding your world

We immerse ourselves to explore your existing knowledge, challenges, key hypotheses, and client or customer profiles.


Designing a program that’s fit for purpose

Our objective-led corporate reputation management research design will answer your key questions, while using the most appropriate and professional approach for the audience.


Delivering impactful results

Put the findings into action. Research programs are only valuable when the findings can inform change. Our reports clearly articulate the insights and implications.

Research benefits

Future-proofing your organization

Track reputation progress over time. Monitoring is a continuous process – any research we design delivers against current objectives and is reusable in future years.

Informing your decision making

What are the key drivers behind your reputation? Learn how customers or clients might respond to major shifts or actions. Allowing you to proceed with confidence in your corporate reputation management strategy.

Identifying issues before they escalate

Scan the horizon for future issues to mitigate them or their impact. We present powerful insights to help you determine how to best respond to a crisis.

Research methods

Brand performance

Brand performance

Brand health & tracking

Brand health & tracking

Brand development & strategy

Brand development & strategy

Thought leadership

Thought leadership

Case studies

Nuffield HealthAward-winning brand strategy

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Toyota – The&PartnershipBrand and model development

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EricssonA brand to hold it all together

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Digital Health & WellnessBenchmarking and tracking brand metrics

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Featured report
Delivering successful thought leadership
In an increasingly crowded marketplace, a successful thought leadership programme is a powerful tool to increase the profile of your brand.

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Stakeholder research: Covid-19 and Brexit
Our guide to managing stakeholder relationships during times of transition to shape the environment in which organisations operate, from influencing regulation, reputation and government support, to addressing key sector issues in the media.

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Knowledge center

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Get in touch

If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710