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Consumer datasets made easy: an essential way to accessing data

Adam Goddard EVP, Agencies & Growth ventures 05/03/2022

Are you working on a project with a data hole? Is your Excel model based on an unreliable assumption? Are you looking for that killer stat to make your presentation sing? Is your deck missing a key chart? Would some reliable data finally make your life better?

We’re now giving you the power to build your own custom data set or purchase a pre-made pack, enabling you to answer specific business issues.

Imagine the scenario. Your business is missing a key piece of information to move forwards. You need a very specific datapoint, perhaps to do with what consumers think or how they behave. It might be a certain brand’s NPS score amongst millennials, the frequency families consider a new credit card, or you need to see how browsing habits have changed due to COVID-19.

Whatever it is you don’t have the data, but you need an answer quickly.

With stretched marketing budgets and research cutbacks, the catch for many is that there simply isn’t the time, money, or headspace to commission a fresh project, especially when it’s one specific data point that you need.

Our own market research revealed a regular need for this type of data need amongst investment analysts, management consultants, insight and marketing managers and marketing agencies, looking to power-up their pitches or case studies.

Enter, BrandVue Essentials:

Savanta tracks thousands of brands every day through its BrandVue platform, where clients can get brand tracking services through ongoing BrandVue subscriptions. But with so much data being created, were we missing a trick? Didn’t some people just want a slice of data on demand?

Put simply, yes. So, we’ve created BrandVue Essentials Data Packs. They’re a quick, simple and cost-effective way to get hard-to-find consumer research datasets, from as a little as £2,000 a go (excl. VAT).

BrandVue Essentials is an effective way to access up to six months of consumer trend data, across all industry sectors. By utilising BrandVue we can provide a wealth of data for over 2,000 brands, with interviews across 400,000 nationally representative respondents per year, generating over 20 billion datasets per month, all updated on a daily basis.

Our data includes access to customer experience and NPS benchmarks, multi-point brand health data, price points, frequency and spend data, through to sector trends and advertising effectiveness data

We’re now giving you the power to build your own custom data set or purchase a pre-made pack, enabling you to answer specific business issues. Packs come in three formats, including:

So, if you need some killer facts but can’t find them anywhere, please get in contact. One of our team will be very happy to help you find what you need. After all, we’re generating over 20 billion datasets a month, so Savanta has probably got what you need, off the shelf, right here, right now.

Get in touch

Click here find out more about what we track, our packages and how we can help you.

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