Youth Practice Question Time

drinking and socializing report

Did you miss our recent Youth Practice Question Time event? Don't worry, we have you covered. Here, you can download the full report, which includes a summary of topics discussed and the themes emerging from the Gen Z panel discussions.

Josephine Hansom Managing Director, Youth 04/21/2023

Our Youth Practice Question Time series is a new initiative brought to you by our Youth Practice, and designed to give brands the opportunity to listen in to the conversations of their young audiences. We uncover the trends, habits, and attitudes that are shaping purchase-decisions of Gen Z.

About the event

At our first event, we focused in on the subject of drinking and socializing, steering discussions around:

How do young people socialize and who do they socialize with?
What do they drink?
How does behavior and drink preference differ as they journey throughout the night?

These discussions identified several key opportunities for brands operating within the drinks sector. Download our report below to read more about these opportunities and learn how you can capitalize on them by catering to the needs of your young audiences.