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Gen Z vs. millennials

The generation gap

Watch on demand – Find out what trends, values and attitudes Gen Z have that they feel their millennial predecessors are missing.

Interested in seeing more youth insights? Explore our youth practice (formerly YouthSight).

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Social media marketing

Find out how young people are using social media - learn what channels they're using and what content they're interested in.

Gen Z and body positivity

Hear directly from young people as they talk about body image and what brands are doing right (and wrong) when promoting body positivity.

Keep plugged in to youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)? Find out what you need to know about Gen Z without commissioning additional research. We’ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.

Membership gives you access to:

  • Latest Gen Z insights
  • Regular webinars
  • Insight workshops

Download a brochure

Interested in more youth insights? Subscriber to State of the Youth Nation: the leading Gen Z insight tracker.

Download a brochure to find out more.

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