Financial services market research

"We valued Savanta’s work to help us further understand mid-corporate clients. Their true understanding of the commercial lines insurance market played through in the interviews and as a result they could really get to the heart of customer’s needs when it comes to purchasing insurance. We used the interview video clips in our management meetings and they really brought the findings to life.  The debrief was strong and was tied back to our business aims. Our team would consider Savanta again for B2B work given their sound business acumen and research skills."

"The survey showed us that our clients were true advocates for us and would be very willing to refer us to industry colleagues, but that we needed to formalise this process more. The research program has definitely provided additional tools to help us communicate our strengths, as well as enhancing relationships with existing clients.”

"We think of Savanta as an insight partner and an extended part of our team. Savanta is closely involved in our customer strategy and planning, helping us to better understand our customers’ needs. They consistently provide high quality research – from tracking studies to mystery shopping to creative testing, and across a variety of methodologies and approaches."

"Between the focus groups and the quantitative research Savanta didn’t simply provide us with the data and the numbers; they offered genuine strategic thought behind the data in terms of how we could take those results and act on them. We were keen to categorize and segment our pool of prospects and we have been successfully able to do that with Savanta’s findings. That helps us enormously in our marketing approach – we know, for instance, the prospects whom there is very little point in trying to appeal to, and we know where we have a chance.”