The University’s market intelligence team used the products as a source of evidence to inform strategic decisions, and shared insights widely with different departments
Background
Queen Mary University London (QMUL) is a public research university in East London.
This research was originally conducted by YouthSight, now part of Savanta.
The Challenge
In 2017, QMUL felt it had a good understanding of its student body, what they wanted and how the University was performing. But to improve its activities and communications, the University needed detailed, concrete evidence.
QMUL wanted to know what its students valued, and how the university could better appeal to them.
Crucial to QMUL was to know what was being done well, and not so well against competing universities
Our approach
Our Higher Education Success Suite was used, which measured both undergraduate and postgraduate applicants.
This provided a comprehensive view of QMUL’s prospective students, their behaviours and attitudes, and how they compared with others around the country.
The outcome
Our Higher Education Success Suite provided clear, comprehensive data on how QMUL’s students compared with others.
This helped the University to design and direct its campaigns to meet the needs of its unique student profile, learn from competitors on how to make open days more impactful, and to make a case for more investment in its open days.
The University’s market intelligence team used the products as a source of evidence to inform strategic decisions, and shared insights widely with different departments.
This research was originally conducted by YouthSight, now part of Savanta.
YouthSight’s analysis has helped to enlighten us about the characteristics of our particular student population
Queen Mary University London