Research & Consulting

We don’t just track brands – we help build brands. Understand and optimize your brand performance and reputation in an ever-changing world.

Ensure your brand adapts, grows, and connects more meaningfully with customers, through the creation of an insight-led strategy.

Reach the right audience at the right time. Cut through the noise. Maximize impact. Communication effectiveness and optimization research helps you deliver the best return on investment.

Measuring customer experience (CX) helps you to remove pain points, optimize the relationship, and ultimately maximize revenue.

Reach more customers and grow your market share. Learn more about your target audience and competitors, with market opportunity research.

Want a snapshot of public opinion at any time, fast? Run polls with the pros - explore public sentiment and the implications.

Inspiring innovation that lasts. Build, test, refine, and measure new launches with confidence, using our product development research and innovation consulting.

Develop ground-breaking policies and set a future-proof public affairs strategy. Our public policy research provides the insights and recommendations you need to succeed.

From the traditional to the cutting-edge, our market research methods offer everything you need to achieve your aims. With the perfect combination of solid data, sector expertise and smart technology, we give you the insights you need for swift, accurate decision making.

Increasing brand consideration. That’s one thing. But increasing sales is something else! There’s a clear starting point though – understanding shopping behaviors in context. That’s where we come in.

Our thought leadership is designed with your outcomes in mind, focusing on your strategic narrative. We’ll ensure the outcomes drive engagement across all your thought leadership marketing channels.

Understanding what your employees think and what key stakeholders expect from you is key to ensuring engagement and strategic alignment. Future-proof your business with stakeholder engagement research and find out how to respond.