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Essentials Brand Tracker

Fuss-free, fast, & flexible

Simple, but smart brand tracking. From brand affinity to brand drivers, your measurements are in expert hands. Intelligent tracking of your brand? We make it effortless across all the major metrics.

Our approach

Essentials is a modular suite of research products offering a competitive alternative to traditional market research and insights. It provides the same quality and rigor you’d expect, and is fuss-free, fast, and flexible.

Our team of professionals has designed hundreds of brand trackers for leading global brands. Our experts handle full operational set up and delivery in our simple, data-led service that is efficient, valuable and sustainable.

Our Essentials Brand Tracker will help you track performance across brand KPIs to measure a range of awareness, buzz and affinity. Across brand drivers, we’ll investigate associations, and NPS and use audience profiling questions.

Research benefits

Brand understanding

What does your competition look like? Identify key KPIs and drivers, as well as track performance, audiences, and the competition.

Benchmarked data

Compare your brand to 1,500 other brands, tracked using our BrandVue market intelligence platform.

A cost effective, high value alternative

Essentials allows you to run your core projects at a low cost competitively in a post-pandemic and economically uncertain market.

Speed of delivery

Working within consistent modules speeds up all elements of the process. Results can be turned around in as little at 24-hours!

Visual outputs

Online dashboards with an easy-to-understand set of deliverables.

Complete flexibility

Freedom to create and adapt trackers targeted to your audiences.

Our Essentials range

BrandVue Essentials

BrandVue Essentials

Campaign evaluation

Campaign evaluation

Concept test

Concept test

Creative test

Creative test

Employee experience

Employee experience

Pitch Winner

Pitch Winner

Stakeholder perceptions

Stakeholder perceptions

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Prove your genius with our research and insight tools you need to win the pitch and deliver successful campaigns.

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Case studies

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Elvis CommunicationsA global activation concept

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FREE NOWOptimising ad campaigns

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Knowledge center

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Get in touch

If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710

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