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Which Aggregators are most loved?

Stephen Palmer EVP, Financial Services 03/03/2022

Our latest BrandVue report reveals the UK's most loved financial services brands, including aggregators, highlighting the risers and fallers, whilst also shining light on the notable success stories.

Compare The Market continues to lead the way, with a three-point increase in Brand Love this year. The brand has topped the leader board within the aggregator category, and made it to the overall top 20 most loved brands for the second year running.

Compare The Market continues to lead the way, with a three-point increase in Brand Love. The brand has topped the leader board within the aggregator category, and made it to the overall top 20 most loved brands for the second year running.

Aggregators have not only offered financial comparison, but guidance in navigating the fast-changing financial elements of the last 18 months, such as Covid related travel insurance policies, or how to save on energy bills whilst working from home. Aggregators offer very similar core services, so as with our 2020 winners, the top performers in the category again have high advertising awareness and offer additional money saving benefits such as deals, tools and apps.

Compare The Market continues to lead the way, with a three-point increase in Brand Love this year. The brand has topped the leader board within the aggregator category, and made it to the overall top 20 most loved brands for the second year running. Compare The Market has built on its highly successful Meerkats advertising campaign through its ‘Meerkat Meals’ and ‘Meerkat Movies’ rewards programme. Offering discounted movies and food, the schemes have helped the brand in establishing strong brand loyalty with customers. For families feeling the pinch during the pandemic, savings on both financial products and leisure time will have proved invaluable.

MoneySuperMarket has remained in second place position in the category. In recent months, MoneySuperMarket has moved away from emotion-based advertising towards campaigns that highlight the broad range of financial comparisons available on its site, as well as tools, apps and guides. Money.co.uk takes third place this year, overtaking GoCompare. Money.co.uk has offered a plethora of handy guides and advice over the pandemic regarding Covid related financial questions and has managed to build Brand Love despite relatively low awareness in comparison to the set.

Download the report here to see the full list of the Top 100 Most Loved Financial Services Brands and find out what it means for a customer to be ‘in love’ with your brand.

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