Who is winning the battle for the affection of American diners?
Savanta's latest BrandVue report reveals America's most loved eating out brands - with performance rankings from across all major categories – Asian, burger, café or bakery, chicken, family style, frozen desserts, Italian or pizza, Mexican, sandwich, and specialty.
The consumer insight draws from over 100,000 diners' opinions through Savanta's market intelligence platform BrandVue Eating Out: the largest and most comprehensive brand, audience, and customer tracking engine in the market.
Brands have adapted and innovated in the face of adversity. And our appetite for takeaways also shows few signs of slowing down, despite the reopening of restaurant dining.
2021: A year in flux
The COVID-19 pandemic has had far more reaching consequences than could have possibly been imagined at the outset. While a successful vaccination program and easing of restrictions have helped the US back onto its feet, the long-term impacts of the pandemic remains.
All industries have suffered in the past 18 months, but the hospitality sector has been at the forefront of the financial damage, with restaurants and bars forced to close for months on end due to government restrictions.
However, that’s not to say there haven’t been some success stories. The delivery market has boomed as major fast-food chains and quick-service restaurants have broadened what was once a relatively simple takeaway repertoire into a much more sophisticated offering. Brands have adapted and innovated in the face of adversity. And our appetite for takeaways also shows few signs of slowing down, despite the reopening of restaurant dining.
This year’s report reveals the most loved eating out brands across the nation, highlighting the risers and fallers compared to 2019 and shining a light on the notable success stories.
Our brand new report takes a look at:
- The Top 100 Most Loved Eating Out Brands league table, highlighting the risers and fallers compared to 2019
- A breakdown of the most popular eating out brands across six sub-sectors including Asian, burger, café or bakery, chicken, family style, frozen desserts, Italian or pizza, Mexican, sandwich, and specialty.
- A summary of demographic differences across both ‘love’ and frequency, such as age, region, and gender.