Subscription Economy: Business Barometer Report
Savanta recently partnered with Minna Technologies and FT Strategies to launch the inaugural report, Subscription Economy: Business Barometer.
We carried out an extensive quantitative research study, surveying over 100 decision-makers from enterprise subscription businesses in the US and UK.
Our respondents, including Board members, C-Suite executives, managing directors, and owners, represented companies from a range of industries that sell products and services either predominantly or exclusively to consumers using subscriptions.
All businesses surveyed had annual turnovers ranging from $10 million to over $1 billion in the US, and £10 million to over £1 billion in the UK.
Data were collected during the last six months of 2022 and the first half of 2023.
From top acquisition channels and common subscription changes, to AI investments and predictions from thought leaders in this space – the report provides unparalleled analysis to equip you with the competitive edge to thrive in this market.