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Researchers must take steps to understand the Metaverse

Dr Nick Baker Chief Research Officer 11/29/2022

This article was originally published by Research Live

Liam Kay asks researchers around the world, for their take on the Metaverse; how big the opportunity is, where it is heading, and more.

Researchers must understand the metaverse if they are to continue being effective guides to their clients or face having “missed the boat” as the technology becomes more popular, an Association for Survey Computing conference has heard.

Speaking at the conference last week, Nick Baker, global chief research officer at Savanta, said that the amount of money being invested in the metaverse by financial services firms and technology giants meant it was increasingly critical to understand what was going on.

The metaverse is, broadly, a network of virtual worlds focused on social connection and supported by technologies such as virtual reality (VR) and augmented reality (AR).

“This is very real. You just have to look at the amount of money going into this area,” Baker said.

For more of Nick’s comments, read the full article on Research Live.

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