Making sense of change – Financial Services edition

Monitoring the impact of COVID-19 on people & brands

Our goal is not just to monitor how consumer habits and actions are changing, but also understand why they are changing.

Our qualitative Insight Monitor works in tandem with our B2C and B2B tracker surveys, exploring changing attitudes and behaviours in a COVID-19 world in greater depth. The goal is not just to monitor how consumer habits and actions are changing, but also understand why they are changing. Outputs can be used to drive tactical, short term decision making, or help shape brand and business recovery planning.

Each wave explores general consumer sentiment and a specific sector topic using open-ended online surveys, one-on-one interviews and social-media data. Data from our comprehensive COVID-19 trackers – which look at trends in audience behaviour and category U&A – is integrated to validate emerging insights and hypotheses.

This wave examines financial services – building a picture of what has changed, the drivers behind those changes and what this might mean for brands and businesses going forward. We are seeing the biggest behavioural shifts among the working generations, particularly Millennials and Gen Z. Therefore, this report focuses more on those of working age, rather than those at retirement age.

Our report highlights how changing sentiments are driving habits in terms of:

• A desire to feel in control
• Shifting priorities to spending
• Kick-starting a savings habit
• Clearing short term debts
• Importance of life insurance & protection
• How digital is now mainstream
• The future of cash

You can download the latest financial services edition here, or for more information please get in touch at [email protected].