The future of Gen Z: world in a click

The future of Gen Z: smaller world (vol. 3)

Our third instalment in our eBook series, The future of Gen Z, is here – and it’s going to elevate your perspective on AI to new heights.

In the third volume, we take a peek into the possibilities of the year 2040 and the context behind our “shrinking” world.

People are more interconnected than ever – but does this come at a cost? In the age of Artificial Intelligence, where voices shape both languages and music; which languages will survive? And is AI’s new role in the music industry a groundbreaking innovation, or an ethical nightmare?

Read our eBook and learn about the world that Gen Z will not only inhabit but pioneer, shaping our shared future.

Download the PDF to see the full version

Other volumes in the series:

Volume. 1 – AI revolution: from digital natives to AI pioneers

Volume. 2 – New World: harnessing the power of humanity

State of the Youth Nation

Want to learn more about Gen Z? Find out more on our State of the Youth Nation tracker, the UK’s leading Gen Z insight tracker. An annual subscription gives you instant access to:

• The latest Gen Z insights – be better prepared with the most up-to-date tracking data.
• Regular webinars – who is Gen Z, and what drives their loyalty?
• Gen Z and your business – keep yourself and the team plugged into youth culture.

Experience the benefits of our annual subscription by watching our latest webinar for free. In this webinar, we delved into the impact of the cost of living crisis on the spending habits of Gen Z audiences, and discussed strategies for brands to effectively engage young consumers and foster loyalty.

Click here to watch it for free.