Harnessing the power of humanity

Download our brand-new eBook in our series “The future of…Gen Z: zoom into 4 futures that you need to prepare your business for”, where we embark on a journey to uncover the fascinating world that awaits Gen Z …

In this eBook (vol.2) ‘Harnessing the power of humanity’, we explore how the unique qualities of being human will retain their value in an era of rapid technological advancement. This eBook underlines where we are headed, from the potential of 3D organ printing to Gen Z’s new approach to work, including the importance of work-life balance in combating burnout. What does this mean for brands and how will the lives of future consumers change in the next 30-years?

Read the eBook and download your copy below:

Download a PDF copy

More from the series

Have you read vol.1 yet? Discover how the AI revolution will shape Gen Z’s careers, personal lives, and the way they interact with brands.

From digital natives to AI pioneers is available to read and download here.

State of the Youth Nation

Want to learn more about Gen Z? Find out more in the brochure for our State of Youth Nation tracker –  UK’s leading Gen Z insight tracker.

Annual subscription gives you instant access to: 

• Latest Gen Z insights – Be better prepared with the most up-to-date tracking data (nat rep).
• Regular webinars – Who is Gen Z? How to get cut through? What drives loyalty? Best practice 101.
• Gen Z and your business – Keep you and your team plugged into youth culture.

Find out more here.

Experience the benefits of our annual subscription by watching our latest webinar for free. In this webinar, we delved into the impact of the cost of living crisis on the spending habits of Gen Z audiences and discussed strategies for brands to effectively engage young consumers and foster loyalty.

Fill out the form and watch it for free.