Savanta’s VP and Youth Practice lead Josephine Hansom, hosts our latest Youth Practice Question Time, where she was joined by a panel of Gen Z consumers to discuss their purchase decisions within fashion and beauty sector.
The panel event uncovered some interesting (and surprising) themes around aspects of brand and retailer loyalty, as well as identifying patterns in young people’s path to purchase and how easy it is to lose their attention.
If you missed the live event, you can catch up on demand. Simply enter your details below to access the full, free video.
This live series is designed to bring you into the conversations of 16-24s, uncovering the trends, habits, and attitudes that are shaping purchase-decisions of your young audiences – perfect for busy professionals who want to learn more about the Gen Z demographic.
