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Youth Practice Question Time

fashion & beauty - recording

The new youth webinar is now available to watch on demand! In this session we explore the aspects of brand loyalty and discover what the path to purchase looks like for young consumers within the fashion and beauty space.

Josephine Hansom Managing Director, Youth 05/04/2023

Savanta’s VP and Youth Practice lead Josephine Hansom, hosts our latest Youth Practice Question Time, where she was joined by a panel of Gen Z consumers to discuss their purchase decisions within fashion and beauty sector.

The panel event uncovered some interesting (and surprising) themes around aspects of brand and retailer loyalty, as well as identifying patterns in young people’s path to purchase and how easy it is to lose their attention.

If you missed the live event, you can catch up on demand. Simply enter your details below to access the full, free video.

Watch on demand 


About the series

This live series is designed to bring you into the conversations of 16-24s, uncovering the trends, habits, and attitudes that are shaping purchase-decisions of your young audiences – perfect for busy professionals who want to learn more about the Gen Z demographic.

  • Session 1: drinking & socializing (download the report)
  • Session 2: fashion & beauty (watch on demand – register above)
  • Session 3: eating & casual dining (details coming soon)

Knowledge centre

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Brand performance | Communication Effectiveness & Optimisation | Consumer | Customer Experience | Eating & Drinking | Education | Fashion & Beauty | FMCG | Market understanding & opportunity | Retail | Retail Strategy | Shopper behaviour | Sport & Leisure | Students | Thought leadership | Youth | Youth

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