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Youth Practice Question Time

Cost of living

How has the cost of living crisis shifting the spending habits of your Gen Z audiences? Find out in our next Youth Practice Question Time webinar on Thursday 23rd November 2023.

Josephine Hansom Managing Director, Youth 11/09/2023

Back by popular demand! The highly anticipated Youth Practice Question Time webinar series is returning this month. We will be speaking to a live panel of 18-24s who have changed their spending habits as a result of the cost of living crisis. Listen to their experiences and find out how (and if) your brand/sector is impacted.

How you can win over young consumers? What you need to do to keep them loyal?

This event has now ended, but you can access the full recording via the form below.

Leading the session will be Josephine Hansom, our Youth Practice lead, MRS Fellow and resident expert on next-gen consumers. With an expert understanding of their behaviours and preferences, Josephine will facilitate a highly engaging and authentic discussion with our Gen Z panel members. The webinar will be steered around three key topic areas:

  • Brand loyalty and sacrifice
  • The impact on disposable income
  • The outlook for the future
Save the date and register your place today:

Register - Youth Practice Question Time

This event has now ended, but you can submit your details below to access the full recording:

About the panel:

Our panel members have been carefully selected from our own Youth Panel. They have all made adjustments to their spending habits due to the cost of living crisis and their unique perspectives will shed light on the challenges and changes in consumer behaviour, which will impact your brand.

Ask your own questions:

We want your active participation too! Share your thoughts, theme suggestions, or specific questions that you’d like our panel to address during the session by submitting them through the link below.

Click here to submit your questions.

About the series:

Our exclusive Youth Practice Question Time webinars offer a unique opportunity to listen in on conversations of 18-24 year olds and gain valuable insights into what matters most to them. In this month’s session we are delving into spending habits and the cost of living crisis, and at our next session we will focus on sustainability and how this drives / influences purchase-decisions. Look out for our next session, or catch up with previous webinars via the links below.

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