Rose tinted spectacles won’t help when it comes to developing a brand strategy that’s spot on. Let's clearly identify your brand’s strengths relative to competitors through the eyes of your core audiences. Prioritise areas of strength that are central to your brand’s value proposition with our market research for retail business.
To optimise your omnichannel, it’s key to evaluate every customer touchpoint – in-store and online. How are decisions made across the customer journey? What will increase customer satisfaction? Or boost conversion rates? Our behavioural team use ethnographic and implicit approaches to inform your strategies.
Want to know the 100+ pain points customers experience when shopping in store or online? We’ll reveal these irritations and help you understand how they impact your customer experience. Enabling you to prioritise where to focus to improve customer satisfaction. 
How do you know how effective your marketing strategy is? One-off or ongoing, our brand measurement studies provide robust insights to help you determine advertising and message cut-through in a competitive context.
If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710
