Panellist rewards
Panel members remain engaged within the community by contributing to blogs, taking part in competitions and winning cash prizes.
Insights from audiences throughout the higher education journey.
For anyone going through higher education and beyond this really is the golden time of opportunity and fun. Yes, we secretly wish we were back there too! From applicants to students and graduates, we provide target audience research for further and higher education specialist audiences. In fact, our OpinionPanel community features an unsurpassed youth and student market research panel.
We are famous. What for? For solving student and applicant challenges for over 100 UK universities. To attract and retain the best and the brightest, you need access to the minds of specialist youth audiences, university applicants, students, and recent graduates. What are they really motivated by? What will they do next?
Our HE researchers (formerly from YouthSight) have over 15 years of sector expertise and student tracking data that will ensure you never start from zero. We have over 32,300 university applicants and considerers on our panel. We can uncover data including subject areas applied for, expected UCAS points, likely living arrangements and institutions applied to.
What’s more, our student panel includes over 46,500 higher education students from across the UK. We can profile by ethnicity, university group, institution, course level, course duration, living arrangements and much more.
If you’re interested in people entering the workplace, we have over 11,400 recent graduates on our panel. From future entrepreneurs to financial service professionals, and educators to engineers. Our data includes gender, age, nationality, degree class achieved, employment status, sector and company type.
We’ll help you to access higher education and student audience market research and discover the best insights into the graduate journey.
Panel members remain engaged within the community by contributing to blogs, taking part in competitions and winning cash prizes.
We invest in project managers and community leaders who know how and when to engage young people. Our regular internal panel improvement sessions and panellist focus groups ensure members have the best experience.
We analyse, assess, and set metrics around recruitment, so we can focus on attracting the highest quality panellists. Don’t worry – we also screen rigorously for fraudulent members.
We treat our members with the upmost respect. Our community management team take a holistic approach to panel care and our mission is to bring the voice of student, university and graduate population into the boardroom.
Our hassle-free methods allow you to engage with key applicants, students and graduates.
Our rigorous checks and validations ensure we’re speaking to the right person, with the right experience and at the right stage of their education.
Our community members are highly engaged with an average response rate of 30%. An impressive 75% of our panellists are unique to the OpinionPanel community, which prevents survey fatigue. You won’t find as many young people in one place anywhere else in the UK.
It’s quite a skill knowing how to engage higher education audiences – and cut through the noise! Luckily, we’ve got decades of student audience research experience and are skilled at engaging and communicating with this audience. We have over 1,000 data points for you to deep-dive into hyper-segmentation.
Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.
High quality data is at the heart of great decision making. We ensure you’re researching the consumer market in a way that’s on-brand and engaging.
Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.
From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities.
From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences.
Brands targeting the youth market need target audience research that offers instant access to the UK’s largest, most engaged youth research panel – ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation.
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YouthSight
Now part of Savanta
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How are students feeling ahead of receiving their A Levels?
Person A: I’m a little bit nervous about Results Day, because I don’t really know what’s going to happen with the government changes and everything, saying that there’s going to be a lot less top grades. So, I’m a little bit anxious, but, also I’m trying not to think about that. But yeah, I’m still hopeful that I will get into my firm choice of uni.
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Person B: When it comes to receiving my results, I’m feeling very confident because I feel that I’ve done very good in my exams.
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Person C: Feeling very excited to find out how A-Levels went after such a long wait and having not done GCSEs as well, I’m excited to have a proper finishing off experience at the end of sixth form.
00:45
Person D: I feel relatively optimistic about my grades, based on my exams. But, just the high pressure of it all. It’s kind of a bit stressful I guess.
00:56
Person E: The A [Level] results are coming out soon and I feel excited, and confident, and I’m also nervous. I just can’t wait for the result to get here so that I would know my next steps.
01:09
Person F: You can’t worry about it too hard, you just got to see what happens and hope and pray, well, you’ll be fine!
01:16
Person C: I’m very excited because I’m feeling confident that I’m going to be able to carry on with my next steps and what I’ve got planned.
01:20
Person G: I’m also excited, because once this stage in my life is over I’ll move on to whatever’s next.
01:28
Person H: Ahead of receiving my A-Level results, I’m extremely nervous. It’s really taking an impact on my mental health. I’ve started to doubt my ability and isolate myself and just lose confidence.
01:51
Person F: I’m nervous, everyone’s nervous, no one’s actually confident on Results Day.
01:56
Person H: None of my work from last year counts and [it’s] the first year of doing exams, in like three / four years, something like that, and it’s the most important year, and I’m really excited to go to uni.
02:14
Share the big moments in young people’s lives and make more meaningful connections.
Introducing the new youth practice team at Savanta, formerly YouthSight.
Talk to our youth researchers today.
www.savanta.com
00:04
Young people love learning in their free time, and social media (particularly YouTube and TikTok) facilitates this.
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Person A: In my free time, I’ve decided to teach myself how to become a first aider. How I do this is through YouTube. There are plenty of videos from St. John’s Ambulance.
00:21
Person B: I’ve learned so much stuff off TikTok. That’s not necessarily like specific skills, but it’s stuff about the world, about social theory.
00:29
Person C: There are quite a few things that I have learned through TikTok. Sometimes on the ‘For You’ page there are some self-defence videos that come up on how to defend yourself, so that’s quite useful.
00:38
Person D: I have used TikTok to find out how to make certain clothes or designs, because there are loads of people on TikTok that are like really skilled with their hands.
00:45
Person C: Also, I feel like watching lives and people debating, you also gain knowledge as well.
00:49
Person E: I have used various YouTube and Facebook tutorials to teach myself things. For example, cooking and baking skills and also arts and craft skills.
01:01
Person B: I’ve learnt a lot about filmmaking from reading and from YouTube and photography as well, which are two skills that I’m pursuing.
01:09
Person C: I’ve also taught myself using YouTube to learn how to beatbox, which was quite cool.
01:14
Person B: I also use my independent time to learn like crafty things, like jewellery making and weaving and random stuff like that.
01:22
Person A: And the reason they’ve been so beneficial is because they’re visual, they’re shorter, and they’re easier to understand, showing you steps of exactly what you need to do to accomplish the goal of what you’re trying to learn.
01:35
With so much content available online, learning opportunities are vast. But one desirable skill stands out more than most…
01:42
Person D: I am learning Mandarin right now so I use Duolingo, I use LingoDeer, YouTube (where I watch movies in Mandarin now).
01:52
Person E: I have been teaching myself Spanish. I’ve taken classes in private, but now from using various resources online to teach myself.
02:00
Person F: I use my free time to learn a language. I use Rosetta Stone.
02:06
Person C: So, I’ve actually used YouTube and apps like DuoLingo to teach myself a bit of German.
02:12
The app DuoLingo is a popular choice for learning languages.
02:16
Person G: Personally, DuoLingo’s probably my favourite, because of the way it makes learning a language so easy by breaking it down to these tiny little steps, making games into it, making the process so enjoyable when normally it’s such a tedious and repetitive process.
02:30
Person C: I’ve used the DuoLingo app. It’s especially quite enjoyable because you can see the progress you make over time, so there’s a sense of achievement as you kind of level up through the different ranks.
02:41
Similarly, life skills such as coding (which enhance future career prospects) are also important…
02:47
Person D: I also tried to teach myself coding. The basic stuff like CSS, HTML, Javascript.
02:54
Person A: I would love to do more self-learning, particularly around the topics of technology; coding, anything to do with cryptocurrencies, anything that is generally in the news today.
03:07
Person C: For me personally, I think learning to code and becoming more professional at coding, would be something useful and something that I’d want to do.
03:15
Person G: I do stuff on Udemy, courses on there about things like stock learning, stock finances.
03:23
Person C: It would especially be useful for employability purposes.
03:27
Person H: I would like to do more independent learning to enhance my future job prospects, so in areas such as business.
03:33
Person D: I’ve really loved watching TikToks of people with small businesses on how they started off learning something new and now, all of a sudden, it’s like a 5-figure business or 6-figure business. So, it would just be really good to be able to create something for myself and save money in that way.
03:47
Find out what this means for the future of your business.
Talk to our youth researchers.
"This is one of the most useful, impactful and widely used pieces of research we've commissioned."
"Understanding alumni's connection to the university is helping us to build a more nuanced communications and outreach programme based on people's experience and life stage."
"There used to be a lot of guessing without hard evidence. The YouthSight (now Savanta) tools have helped to confirm what we suspected and understand the implications."
Win the battle for brand distinctiveness, student attraction, conversion and retention.
Order a brochureIf you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710