BrandVue Essentials is a fast and simple market intelligence program allowing access to up to six months of consumer trend data, across key industry sectors.
We’ll help you to track performance across the following metrics within each package:
Pitch Pack
Metrics include:
· Awareness
· Familiarity
· Consideration
· Penetration
· Advertizing awareness
· Image associations.
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Brand Health Pack
Metrics include:
· Awareness
· Brand advantage
· Brand affinity
· Familiarity
· Brand love
· Net buzz.
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Customer Retention Pack
Metrics include:
· NPS
· Products considered
· Penetration L12M
· Lapsed customer
· Annual frequency
· Reasons for choosing.
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