Amazon, Apple, and M&S Simply Food are the UK’s most loved retailers

Amazon, Apple, and M&S Simply Food have topped the charts as the most loved retailers in the UK, according to a new study of 96,000 consumers from BrandVue Retail.

Each year Savanta’s Most Loved Retail Brands report shines a light on the retail brands that are capturing the hearts of UK shoppers.

The dominance of Amazon confirms that an effective strategy across both the physical and digital arenas is essential, while consumers’ increased awareness of sustainability and desire to have a positive impact on the planet needs to be acknowledged.

The research, which rates the top 100 retailers according to how loved they are by consumers, also highlights the risers and fallers compared to 2021, as well as shining light on the notable success stories.

The consumer insight is drawn from the opinions of some 96,000 consumers across 200+ retailers, through BrandVue Retail – Savanta’s market intelligence platform – the largest, most comprehensive brand and audience tracking engine in the market.

What do the top brands have in common?

Amazon, Apple and M&S Simply Food are unified by customer connection.

They’ve all nailed one or more of the key factors in retail: convenience, innovation, and a clear product advantage. While Amazon leads with convenience, Apple offers pioneering products and services, and M&S Simply Food tempts consumers with its premium, yet accessible ranges.

In a climate of fierce competition and abundant choice, all three brands have found a way to build a relationship with customers that goes beyond the functional. The data highlights the commercial importance of making a deeper and more personal emotional connection with customers.

Beyond the top three, brands Britons have taken to their hearts include Aldi, Boots and IKEA.

The future of retail

As well as revealing the 100 most loved retail brands, the report offers expert analysis on where the industry is heading and what brands can do to become more loved by consumers.

The dominance of Amazon confirms that an effective strategy across both the physical and digital arenas is essential, while consumers’ increased awareness of sustainability and desire to have a positive impact on the planet needs to be acknowledged.

The report also touches upon the consumer shift towards shopping local and supporting smaller, independent retailers and communities, the emergence of home and lifestyle brands, the importance of fostering meaningful brand relationships across generations, and more.

Download the report here for the full Top 100 league table as well as more retail trends and insights.