AI Impact:

Our research delves into consumer perceptions & behaviours, with insights drawn from over 7,000 respondents across five countries, exploring how Generative AI and voice-activated technologies are reshaping the industry.

What you’ll learn in this report:

• AI and consumer behavior in CPG: Explore how Generative AI tools like voice assistants and chatbots influence consumer decisions.
• Adoption of generative AI: Discover the growing popularity and usage patterns of Generative AI across demographics and regions.
• Virtual assistants in the purchase journey: See how consumers use virtual assistants for research, purchases, and other CPG-related tasks, stressing the need for accurate, consistent data.
• Tech integration in CPG retail: Learn how e-commerce, order tracking, and product research are reshaping consumer experiences.
• Strategic recommendations for CPG: Uncover guidance for leveraging Generative AI, focusing on tailored tools, data source understanding, and delivering relevant content.

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