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Savanta’s monthly Business Tracker expands into France and Germany

The Business Tracker is thoughtfully designed to enable our clients to make well-informed business choices, now across France and Germany too.

Savanta is thrilled to announce the expansion of our monthly Business Tracker into France and Germany, extending our reach beyond the UK.

This expansion will offer our clients invaluable insights into the recovery, resilience, and adaptability of businesses across these pivotal European markets.

About the Business Tracker

Savanta’s Business Tracker is meticulously crafted to empower our clients in making informed business decisions. It offers a comprehensive view of evolving sentiments within each nation’s private sector. The tracker assesses key business pressures, from current and future brand health to addressing broader challenges such as economic shifts and sector-specific events.

How it works

Every month, the Business Tracker diligently monitors the opinions of 1,000 businesses across France, Germany, and the UK. This diverse dataset spans various markets and business sizes, providing a robust view of the business landscape. The survey comprises:

  • 750 small business owners and directors, employing 1 to 259 staff.
  • 250 decision-makers from mid to large-sized companies with 250 or more employees.
“For many clients, understanding key business issues in a volatile business environment is a key requirement. Savanta’s Business Tracker monitors changing shifts in sentiment and behaviours amongst businesses. It’s a cost-effective approach enabling businesses to connect to their audiences and understand the impact of the changing economic and political climate with true insights that help and mitigate the impact of any future business pressures.”

Emma Callaghan, SVP Business at Savanta

Knowledge centre

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